cmm ROCKAGENTUR . the heart of rock'n'roll

CD: Dance Of Death (release: 08.09.2003)
DVD: Visions Of The Beast (release: 02.06.2003)
Single: Wildest Dreams (release: 01.09.2003)
Single: Rainmaker (release: 24.11.2003)
label: EMI

Germanwide print promotin from music, culture, and lifestyle magazines to weekly magazines, yellow press, and newspapers. Headline stories and reviews in Rock Hard, Hammer, Metal Heart, EMP, and many more...

Extensive radio promotion (level A) from Media Control counted radio stations up to citizen radios.

Massive club promotion in all relevant Rock and Metal Clubs. Release parties with album and DVD presentation, raffle, and decoration at the 20 best Rock clubs in Germany. Announcements for these events in the cmm newsletter, daily and club press.

Integration on the cmm homepage with album presentation, links to label's and artist's homepage, tour dates and download area for pics, cover, bio...

results:
CD heading for gold!!!
DVD heading fro gold!!!

CD charts: entry: 2; weeks: 8
DVD charts: entry: 4; weeks: 16
Single charts: entry: 36; weeks: 8
Single charts: entry: 27; weeks: 5

Book: "Hit The Lights - Die Story zu ihren größten Songs"
Re: 05.01.2004
Label: Rockbuch Verlag

We are happy to announce a new department! This year, cmm is starting a wide-spread rockbook promotion in Germany with such gorgeous titles as Metallica, Ozzy Osbourne, and Nirvana.

The central goal is to reach the "high envolvement" rock fan as well as the regular music lover through a wide range of media coverage.

With the wide spread of contacts in all media segments, cmm is able to get media coverage through and beyond the regular markteing targets for books and audio-books.

DVD: Guns, Gods & Government
Re: 04.11.2002
Label: Eagle Vision

print
Germanwide print promotion from music-, culture- and lifestyle-magazines to weekly magazines, yellowpress and newspapers. Headline stories and reviews in Zillo, Sonic Seducer, Legacy, Orkus, Rolling Stone, DVD Vision, DVD Magazin, Video, Intro, Visions, Rock Hard, Hammer and many more ...

radio
Extensive radio promotion (level A) from Media Control counted radio stations up to citizen radios. Big presentations and DVD Of The Week on MDR Sputnik, ORB Radio Eins, Nordwestradio, Rocklandradio Pirmasens, HR, SR, BLR, etc.

internet
Integration on the cmm homepage with album presentation, links to label and artist’s homepage, tour dates and download area for pics, cover, bio ...

Album: Black Like Sunday
VÖ: 19.05.2002
Label: InsideOut/SPV

european promotion
CMM is the Europewide interface of InsideOut for the resorts label management and promotion (interview coordination, newsletter, promo material and more) in 21 countries. (GRAFIK einbauen).

The King’s X album got celebrated with more than 70 interviews throughout Europe within an exact timing for perfect media output at release.

print
Germanwide print promotion (level A) from music-, culture- and lifestyle-magazines to weekly magazines, yellowpress and newspapers. Headline stories and big reviews in Visions, Rock Hard, Hammer, DNAsix, Metal Heart, Eclipsed and many more ...

radio
Extensive radio promotion (level A) from Media Control counted radio stations up to citizen radios. Big presentations on ORB Radio Eins, Deutsche Welle, Rocklandradio Pirmasens und Sachsenanhalt etc. Huge undergroundmailout, rotation on different citizenradio´s and collegerock stations, localstations etc.

internet
Integration on the cmm homepage with album presentation, links to label and artist’s homepage, tour dates and download area for pics, cover, bio ...

DVD: "Best of" & "Ziggy Stardust and the Spiders from Mars – the Motion Picture"
Re-Release: "Black Tie White Noise"
Catalogue: "Aladdin Sane", "Ziggy Stardust-Soundtrack", "Best Of Bowie", "Christiane F. - Wir Kinder vom Bahnhof Zoo – Soundtrack", "All Saint – Collected Instrumentals", "Best Of The BBC Sessions"

Releasedate DVDs: 11.11.2002 & 24.03.2003
Label: EMI

promotion
Extensive mail out from all departments for DVD and special priced catalogue marketing „on request“ announced through our weekly newsletter.

Album: "How the West Was Won"
DVD/VHS: "DVD" & "VHS"
Catalogue: I, II, III, IV, Houses Of The Holy, Physical Graffiti, Presence, In Through The Out Door, The Song Remains The Same, Coda
Release CD/DVD/VHS: 26.05.2003
Release catalogue: 02.06.2003
Label: WSM (CD/catalogue), Warner Vision (DVD)

press conference and interviews
Big press conference and 3 days of interviews with Robert Plant and John Paul Jones in Hamburg. Two special decorated rooms for CD and DVD presentation for the media partners.

print
Germanwide print promotion (level A) from music-, culture- and lifestyle-magazines to weekly magazines, yellowpress and newspapers. Headline stories and big reviews in Rolling Stone, Musikexpress, SZ, Financial Times, Visions, Audio, Stereo, Playboy, BamS, Rock Hard, Hammer, dpa, ddp and many more ...

radio
Extensive radio promotion (level A) from Media Control counted radio stations up to citizen radios. Big presentations and DVD Of The Week, on Radio ORB Eins, Star FM, Radio 21, WDR 2, HR1, HR 3 Rockantenne, Antenne Bayern, BR 3, BLR etc.

tv
DVD presentation and interviews on, WDR Rockpalast, Sat 1 Fruehstuecksfernsehen, ZDF Leute Heute, ARD Morgenmagazin etc.

internet
Integration on the cmm homepage with album presentation, links to label and artist’s homepage, tour dates and download area for pics, cover, bio ...

clubs & events
Release parties with album and DVD presentation, raffle and decoration at the 15 best rock clubs in Germany. For these events announcements in the cmm newsletter, daily and club press.

print
Contact for all relevant print partners throughout Europe all year round. Regular announcements, pre- and reviews, raffles, as well as interview arrangements with the promoters.

radio
Widespread announcement of the festival in all radio stations with interviews and raffles.

club
"Wacken warm up" parties in lots of German rock clubs with decoration and extensive raffle.

accreditation / management
Worldwide accreditation of all media partners in print, radio and tv
Being in charge for press and artists at the festival
Meeting point for journalists, interview arrangements, press conferences, signing hours and much more

internet
Distribution of online magazines with diverse cooperations and announcements (for example besonic – Wacken count down and raffle)
Integration on the cmm homepage with festival news, band list, running order and much more

sponsoring
Exclusive sponsor acquisition (for example Jack Daniels, Prince Denmark, Billy Boy, Lobo,…)

cooperations/workshops
Construction of an attractive framework with workshops (Mike Terrana, Victor Schmolski, Alex Beyrodt, …) in cooperation with the industry (Marshall, Fender, Premier,…)
During the last years the Wacken open air could improve its quality constantly and advanced to one of the world’s biggest metal festivals.

Album:"V"
Label:Inside Out /SPV
Re.:21.08.2000

print
Germanwide print promotion (level C) from rock magazines and yellow press up to weekly magazines and daily newspapers.
Headline stories, reviews & features and more in Zeit Punkt culture magazine, Praline, Coupé, Rolling Stone, OWL am Sonntag, Visions, Rock Hard, inMusic, Musikmarkt, Hammer, Musix, Melodic Journey…

radio
Extensive radio promotion (level C) from Media Control counted radio stations up to the citizen radios.
Rotations and album presentations on 14 Media Control stations (among others 89,9 Star FM, ORB Radio Eins, HR1/HR3, SR1, BR3, SWR3, …) and various other stations in the radio section.

club
Germanwide distribution (level C) for clubs and bars.
Regular entries among others at PC69, Outpost, Rockfabrik Nuernberg, Jolly Joker, Sumpfblume, Zeche Bochum, Hunky Dory, Kaiserkeller and many more.

internet
Integration on the cmm homepage with album presentations, links
to label and artist’s homepage, tour dates and online valuation.

europe
Europewide interface of Inside Out for the resorts label management and promotion (interview coordination, newsletter, promo material and more) in 21 countries.

phoner days
Europewide coordination of five phoner days (60 interviews) in cooperation with the labels. Interview coordination of the print and radio media partners like Mindview/Spin City (Belgium), Kerrang/Metal Hammer (Spain), Hard n’Heavy/Hard Rock (France),
Classic Rock, Powerplay (Great Britain), Metal Invader/Metal Hammer (Greece), Psycho!/Metal Hammer (Italy), Aardschok (Netherlands), Scream Magazine (Norway), and many more.

Results:
chart entry: 37 (first chart entry for Spock’s Beard ever)

print
Extensive Germanwide print promotion (level A) from rock magazines and yellow press up to weekly magazines and daily newspapers. Preparing interviews in the metal keypress from May 2000 on.
Headline stories, reviews, features and more in Männer aktuell, Neue Revue, Access All Areas, Rock Hard, Coolibri, E.M.P. Merchandising, AKTIV Musikmagazin, Legacy, Wochen-Kurier, Break Out, Metal Heart, Heavy oder was!?, Musikmarkt, Musikexpress, Hammer, Musix, Mainpresse/Journal…

radio
Widespread radio promotion (level B) from Media Control counted radio stations up to the citizen radios.
Rotations and album presentations on 13 Media Control stations (e. g. MDR Sputnik, Rock Antenne, Radio Fritz, ORB Radio Eins, HR XXL, HR3…) and numerous other relevant radio stations.

club
Extensive Germanwide distribution (level B) for clubs and bars.
Regular entries e. g. at Moritzbastei, Rockfabrik Ludwigsburg/Augsburg, Tor 3, Matrix, N8-Werk, Große Freiheit, Base, Rockpalast, Aladin, Stahlwerk, …

event
CD release party with album presentation, raffle and decoration at the 15 best rock clubs in Germany.
For these events, extensive announcements in the cmm newsletter, monthly, daily and club press, as well as the integration of dates in the advertisements (Rock Hard, Hammer,…) were made.

internet
Integration on the cmm homepage with album presentations, links to label and artist’s homepage, tour dates and online valuation.

promo tour
Germanwide five days promo tour with the "Halford bus", where the media partners were invited for exclusive listening sessions and interviews with Rob Halford. Because of internet difficulties, the promo tour was carried out without previous mailing of song material. With the use of the bus (downstairs listening, upstairs interviews) and its optical arrangement, the problems were not just solved but an additional marketing effect was managed.

results
chart entry: 12 (six weeks in the charts)