cmm ROCKAGENTUR . the heart of rock'n'roll

Clubs and bars are considered to be trendleaders and a very important communicationchannel in the promotion sector. It is therefore guaranteed that the target group is directly addressed - the consumer is necessarily confronted with the new product. A mailing exists of singles, finished products or as well special club-mixes together with relevant questionnaires. The DJ's will play the new product a few weeks before the release date and will give ratings for it. After two weeks only we can already put together a first trend report about the public reactions. The final analysis will follow after approximately six weeks. The excellent contact to the relevant DJ's as well as the careful selection of the right clubs and bars will guarantee a repesentative result.

cmm offers the organization of special CD release parties - either individually requested or in combination with the regular clubmailing. Different to the exclusively organized events at high costs these are promotional activities focusing on the integration into the regular club program. Consequently the event will not only get the attention of the club's frequent visitors, but also of those who especially want to attend the event. Our offer is completely flexible regarding the event's promotion: daily, weekly and monthly press, decoration, competitions and video-presentation - you tell us what you need and we take care of the rest.