cmm ROCKAGENTUR . the heart of rock'n'roll

Along with informing the media partner and the final consumer about upcoming releases, another factor of great importance is the trade. Not every label is linked to a distributor that can guarantee to keep its buyers sufficiently informed as to the market climate. New products might be described over the phone, but this is hardly sufficient. In some cases, new products are forgotten entirely, lost in the shuffle thanks to the flood of products entering the market. This means that the product could end up being noticed solely by the underground, which results in weak sales figures. In order to ensure basic communication at the very least, cmm looks after a pool of stores and musical chains in the CD sector, which are selected according to their corresponding music style. Along with the actual product, cmm sends out a questionnaire to these stores, which helps us find out what kind of chance the trade is giving the product. The result is a subjective estimation of the release in the market segment.